Saturday, 15 September 2012

Goodwin and Vernallis Theory

Goodwin's theory on music videos

1. Music videos demonstrate genre characteristics

2. There is a relationship between the lyrics and the visuals
3. There is a relationship between the music and the visuals
4. Demands for a record label would be to have many close ups of the artist.
5. There is often inter textual references to T.V shows or other music videos. A good example of an artist who does this a lot is Eminem regarding Micheal Jackson
6. There is normally voyeuristic treatment to the female body.

Vernallis theory on music videos

there is 4 key concepts on a music video these include:

  • Narrative
  • Editing
  • Camera movement and framing
  • Diegesis
Goodwin and Vernallis believe without these conventions / rules a music video would be very difficult to construct to a good standard. I agree with this as i feel these concepts are the body of a good music video and without them there will be no relation between the video and the audio.

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